When should a real estate agent discuss pricing with a seller?

Discussing pricing with a seller before listing the property is essential for several reasons. First, it enables the agent to conduct a comprehensive market analysis, assessing comparable sales and understanding current market conditions. This analysis helps in establishing a realistic pricing strategy that aligns with the seller's expectations and the market dynamics.

By discussing pricing prior to listing, the agent can also educate the seller about factors that influence pricing, including property location, condition, and local demand. Setting the right price initially can attract more potential buyers and lead to a quicker sale, while an unrealistic price may result in extended time on the market and the potential for price reductions later on.

In contrast, discussing pricing only after the property sells, after receiving offers, or during the closing process does not allow the seller to make informed decisions regarding their listing strategy and may lead to missed opportunities in securing a favorable sale price.