Who does a seller's agent represent in a transaction?

In a real estate transaction, a seller's agent represents the seller exclusively. The primary responsibility of the seller's agent is to act in the best interests of the seller, which includes tasks such as marketing the property, negotiating offers, and providing guidance throughout the selling process. This agent's duty is to ensure that the seller receives the best possible outcome from the transaction.

By focusing solely on the seller's needs, the agent can provide tailored advice and strategies that align with the seller's goals, which may involve pricing the property appropriately, staging it to appeal to potential buyers, or strategizing on negotiation points to achieve the best sale. This fiduciary duty includes loyalty, confidentiality, and disclosure, cementing the agent's role as a dedicated advocate for the seller in the transaction.